In response to strict qualifications from bank lending, non-bank lending has increased by offering lower costs and greater flexibility. In 2020, Quicken Loans issued the highest amount of loans for single-family homes, as compared to the top five U.S. banks, which only made up 21% of the total lending market share. However, instead of fighting the competition, banks such as Wells Fargo, Bank of America, and J. P. Morgan, have decided to watch the rivalry rise between digital non-bank lenders.